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How to Measure the Environmental Impact of AI Tools and Usage

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As AI becomes part of everyday business operations, companies are increasingly being asked: what’s the environmental cost? Whether you’re working toward ESG goals or preparing for climate disclosures, measuring AI’s impact is essential.

What to measure:

  • Carbon emissions from usage (Scope 3 if using 3rd party tools like ChatGPT, Copilot, etc.)
  • Water use from data center cooling
  • Energy consumption if operating models in-house

Methods:

  • Spend-based approach: Estimate impact based on software spend and known emissions factors.
  • Usage-based approach: Track number of queries or compute hours used.
  • Browser extensions/tools: Some tools help track AI use across platforms.

Why it matters:

  • Meet climate disclosure standards (SBTi, CDP, SEC rules)
  • Inform procurement decisions
  • Identify opportunities to reduce usage or switch to lower-impact providers

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