Carbon offsets are often misunderstood—but they play a critical role in any organization’s climate strategy. Especially in sectors like tech, where eliminating all emissions may not yet be possible, offsets can help close the gap.

What is a carbon offset?
A carbon offset represents one metric ton of CO2e avoided or removed from the atmosphere—via forest protection, renewable energy, methane capture, and more.

What makes an offset verified?
Verified offsets are reviewed and validated by third parties (e.g., Gold Standard, Verra) to ensure real, additional, and permanent climate benefits.

What to look for:

• Third-party certification
• Project transparency and reporting
• Additionality and permanence

When to use offsets:

• After reducing as much emissions as possible
• For hard-to-abate areas (like data storage or air travel)
• As part of a broader net-zero or climate strategy

Offsets aren’t a silver bullet—but when used responsibly, they can drive real climate impact.

‍